Real Estate's Marketing Challenges
Real estate has some of the highest CPCs in India (₹50-500+), the longest sales cycles, and the most persistent ad fraud problems. Builders care about one thing: site visits from qualified buyers.
Geofenced AI Lead Capture
Run PPC and Social ads geofenced to 5km radius of competitor projects. When someone clicks, an AI-powered WhatsApp chatbot qualifies them — budget, BHK preference, timeline — and schedules site visits automatically.
RERA Compliance and Reputation Monitoring
AI scrapes RERA complaints, Google reviews, and social mentions. Weekly Sentinel Reports alert builders to negative sentiment before it escalates. Automated responses to positive reviews build trust.
Virtual Property Tours
AI creates multiple variations of video ads for the same property — different backgrounds, voiceovers for NRI vs. local audiences — to retarget high-intent users with personalized content.
GEO for Real Estate
When someone asks an AI assistant about the best residential projects in a locality, your project should be cited. GEO ensures AI models recognize and recommend your developments.